|
|
Proposal of Communication Strategy (for real company, organizaci)
Tuč, David ; Kruliš, Vladimír (referee) ; Šimberová, Iveta (advisor)
The diploma thesis concerns a creation of communication strategy for multimedia festival named Lumirova triska 2009. The work includes a summary of basic marketing approaches towards the communication strategy creation, description of its application, former communication analysis and an overview of the current state on the market of festivals involving advertising creation, as well as proposals for communication improvement, managing model of the event and an effectivity assessment from the economical point of view.
|
|
| |
|
|
Non-profit event marketing: case study of Do práce na kole 2013
Nevšímal, Richard ; Hejlová, Denisa (advisor) ; Halada, Jan (referee)
The thesis Social Event Marketing in Non-Profit Sector: Case Study of Do práce na kole 2013 aims to illustrate the specific environment of motivational campaigns supporting the growth of urban cycling. The grounds of UCC (Urban Commuter Cycling) act as a crossection of several communication theory and practice fields, which are examined. The non-profit Do Práce Na Kole (Bike To Work) campaign acts as an example, threading together social and event marketing, while encompassing aspects of CSR, company culture and gamification. This work describes the characteristics of the overall UCC problematic and the connected social trends, the author describes aspects of communication, that have been overlooked or might have been developped further. This work draws out the specifications, the history and communicational goals of Do Práce Na Kole 2013, the event is further analysed based on it's concept and realisation. It analyses it's main focus and lays ground for possible ways of development of it's communication strategy
|
|
|
Ochutnejte Českou republiku! - Czech Tourism Campaign - Czech Specials
Michlová, Markéta ; Dolanská, Nora (advisor) ; Kopecký, Ladislav (referee)
Thesis "Ochutnejte Českou republiku!" - CzechTourism campaign - Czech Specials deals with the CzechTourism campaign. The project with the slogan "Taste the Czech Republic!" or Czech Specials is trying to remind the culinary heritage, which abounds in the Czech Republic. The first part deals with the theory of marketing and tourism. The second part deals with the CzechTourism agency and the Czech Specials project and contains information about this project and its analysis.
|
|
|
Non-profit event marketing: case study of Do práce na kole 2013
Nevšímal, Richard ; Hejlová, Denisa (advisor) ; Halada, Jan (referee)
The thesis Social Event Marketing in Non-Profit Sector: Case Study of Do práce na kole 2013 aims to illustrate the specific environment of motivational campaigns supporting the growth of urban cycling. The grounds of UCC (Urban Commuter Cycling) act as a crossection of several communication theory and practice fields, which are examined. The non-profit Do Práce Na Kole (Bike To Work) campaign acts as an example, threading together social and event marketing, while encompassing aspects of CSR, company culture and gamification. This work describes the characteristics of the overall UCC problematic and the connected social trends, the author describes aspects of communication, that have been overlooked or might have been developped further. This work draws out the specifications, the history and communicational goals of Do Práce Na Kole 2013, the event is further analysed based on it's concept and realisation. It analyses it's main focus and lays ground for possible ways of development of it's communication strategy
|
|
|
Ochutnejte Českou republiku! - Czech Tourism Campaign - Czech Specials
Michlová, Markéta ; Dolanská, Nora (advisor) ; Kopecký, Ladislav (referee)
Thesis "Ochutnejte Českou republiku!" - CzechTourism campaign - Czech Specials deals with the CzechTourism campaign. The project with the slogan "Taste the Czech Republic!" or Czech Specials is trying to remind the culinary heritage, which abounds in the Czech Republic. The first part deals with the theory of marketing and tourism. The second part deals with the CzechTourism agency and the Czech Specials project and contains information about this project and its analysis.
|
|
| |
|
|
Proposal of Communication Strategy (for real company, organizaci)
Tuč, David ; Kruliš, Vladimír (referee) ; Šimberová, Iveta (advisor)
The diploma thesis concerns a creation of communication strategy for multimedia festival named Lumirova triska 2009. The work includes a summary of basic marketing approaches towards the communication strategy creation, description of its application, former communication analysis and an overview of the current state on the market of festivals involving advertising creation, as well as proposals for communication improvement, managing model of the event and an effectivity assessment from the economical point of view.
|
|
|
New marketing concepts in food services offer
Kostková, Hana ; Mlejnková, Lena (advisor) ; Zábranská, Hana (referee)
Diploma thesis is on researching new marketing concepts in food services offer, especially restaurants. Aim of the thesis is to gain more detailed information from the field of marketing of food services, analysis of the new concepts and examination of hypothesis of the survey research. The thesis is divided into four chapters. To the forefront of interest are brought above all innovative and experiential marketing approaches, which are introduced in the first chapter. There is also mentioned theory of marketing management and characteristics of services marketing. In the second chapter the thesis focuses on tourism services marketing. In the third chapter are analyzed marketing concepts of restaurant businesses in the Czech Republic and foreign countries. Next, fourth chapter includes analysis of results of the survey that was carried out online. Goal of this research, that was carried out for purposes of this thesis, is to find out how many interviewees have ever been, either in the Czech Republic or in any foreign country, in experiential restaurant and what in particular evoked the experience. The next part of this chapter features two interviews with professionals from the field of tourism and food services.
|
|
|
Research of products TIC (tourist information centre) in Pelhřimov in sequence of event marketing
KOSOVÁ, Martina
The TIC has only one product, which is relevant to event marketing. So the work was aimed at products of {\clqq}Dobrý den`` agency, especially at International festival {\clqq}Pelhřimov - the town of records`` and at Museum of records and rarities. In this work was also projected the resolution how to achieve increases of tourists, which would come to Pelhřimov and neighbourhood with a view to other activities than the International festival is. In the conclusion of the work were compiled results of questionary.
|
guest ::
